Rich Ranieri, Inc.

(610) 326-7081


Mon - Fri 7:30 A.M. to 4:00 P.M. / Sat. 9 A.M. to 1 P.M.
218 High St
Pottstown, PA 19464

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Visit Us – You Will Be Pleasantly Surprised

Welcome to Rich Ranieri’s, a family owned business in Pottstown with 33 years experience. We are a full service carpet and flooring store offering a complete assortment of quality, brand name, carpet, ceramic tile, hardwood, laminate, sheet vinyl and bamboo  flooring. Along with helping you select the right product, we offer guaranteed professional installation. All our estimates are free so don’t hesitate to give us a call.


  • Living Room, Dining Room & Hall – Up to 40 sq yds
  • Carpet, Quality Pad & Labor
  • Installed for Only $595.00
  • Cannot be combined with any other offers
  • Includes Basic Installation
  • Furniture moving, stairs and other items that may be required to
    complete the installation are priced separately

Let Us Beautify Your Home With New Carpeting

At Our Store You Will Find…..

  • Great Prices
  • Knowledge Beyond Compare
  • Local Professional Installers (Some with 30 years experience)
  • Access to Many Quality Mills
  • Free Take Home Samples
  • Interior Design Consultation at No Cost
  • And NO – We Won’t Insult Your Intelligence With A Whole House $39.00 Installation Cost

Interest Free Financing

We want to make your shopping experience the best it can be by offering:

  • 12 Months No Interest Financing with Approved Credit.
  • Free in Home Estimates
  • Guaranteed Professional Installation
  • Commercial & Residential Projects

Cabot Stain, Muralo Paint and Sikkens Stain Dealer

Muralo is a 115 year old, custom paint manufacturer. Breathe Safe available in flat, eggshell and semi-gloss finishes, is the best NO VOC paint out there. Paint prices starting at $20.00 per gallon. To learn more Click Here to Visit the Muralo Website

We also carry Sikkens and Cabot stains. Sikkens finishes preserve, protect and bring out the natural beauty of all types of wood. Cabot stains are available in translucent, semi-transparent and opaque finishes. One aspect which is common to all wood species is that they need protectection from the elements.Click Here to learn more about Sikkens and Cabot Stains

To See Our Testimonials – Click on the “Other Services” Link!

Let Us Quote You a Price On Your Next Home Project!

Flooring Supplies

Resilient Flooring


Armstrong     |     Congoleum     |     Dura Products by Congoleum

Buying Tips for Resilient Flooring

Why Buy Resilient Flooring?

Resilient flooring is an amazing material if you’re looking for something that is both a great value and long lasting.  It is softer under foot than ceramic tile and wood, which makes it a great choice in kitchens where you’ll spend a lot of time standing. Its ability to hold up under the harshest of conditions is why it is used frequently in commercial settings.

Resilient flooring is a great solution for residential applications as well. Breakthroughs in digital printing allow manufacturers to create the look of expensive stone, wood and ceramic floors with stunning realism at a fraction of the cost of the real material.

Another huge benefit of using resilient flooring is the easy maintenance. It is highly water and stain resistant. You will only have to sweep up dirt and debris periodically. If you need a deeper clean, you only need to use a damp mop. Follow all manufacture cleaning instructions.

Types of Resilient Flooring

There are different materials available depending on the setting you will be using the flooring in. For example, if you are looking to floor a residential area like your home kitchen you will likely choose one of the following materials:

  • Residential sheet vinyl
  • Luxury Vinyl Tile (LVT)
  • Vinyl Tile
  • Linoleum

If you are in need of flooring for a commercial setting you will have some different options. Your material options for a project like that will include:

  • Commercial Sheet Vinyl
  • Linoleum
  • Vinyl Composition Tile (VCT)
  • Bio-Based Tile (BBT)
  • Rubber Sheet
  • Rubber Tile

We sell only the best brands of resilient flooring available. Call or stop in today to see our selection of resilient flooring.

Cork Flooring

Buying Tips for Cork Flooring

Why Buy Cork Flooring?
Cork is a progressive design option that offers high-end durability. Cork is a highly resilient flooring because it has elasticity and gives on impact. This makes cork a great option for comfort and sturdiness.

Cork is also known for its abundant design options. The versatile material allows for stains in many shades and it can also be painted. You can have the benefits of cork and still match any décor you choose.

Cork Flooring is Good for the Environment
If you are looking for an environmentally friendly option, cork is the perfect choice. This is because cork can be harvested from a tree without damaging the tree or stunting its growth. This makes cork the most naturally renewable resource for flooring.

What Type of Cork is Best?
It really all depends on your needs. Use plank-shaped cork if you are installing over existing flooring, but use tile-shaped if you need to glue it down. We can help you determine which is best.

Cork texture will greatly impact the look of your cork flooring. Small granules give your floor that traditional cork flooring look you are likely used to. A peeled cork texture gives it a beautiful natural cork look.  There are many other textures and designs to choose from. Contact us today and we'll make sure you get the right one for your home's needs..

Bamboo Flooring

Buying Tips for Bamboo Flooring

Why Buy Bamboo Flooring?
Bamboo flooring is one of the best ways to get a combination of beauty and durability. It is most known for its strength and stability, making it a great choice for flooring that lasts for many years. Although bamboo is actually a type of grass, it can be harder than oak, giving you a long lasting material.

Bamboo vs. Hardwood
It has a lot of the same benefits of hardwood plus a few more. It has less risk of damage due to expansion or contraction. It is also particularly resistant to insects and mildew growth. Bamboo is one the most recent materials to be used as flooring, but it is also one of the most environmentally friendly. It is a rapidly renewable resource that can be harvested every 5-7 years. An oak tree takes 60 years or more before it’s ready to be re-harvested. This makes bamboo a great choice for environmentally conscious consumers who are concerned about sustainability.

What Type of Bamboo to Buy?
There are a few color options to choose from to get the look you want. You can do a natural bamboo color are get a direct print bamboo to create bamboo flooring that looks like an entirely different type of floor.

There are different grain types for different looks. Vertical grain gives you a uniform, smooth look while horizontal grain helps display the bamboo's random growth rings. The hardest of the grain types is strand-woven which also gives a random look revealing the natural character of your bamboo floors. Contact us today, so we can help you make the right decision when purchasing your new flooring. 

Laminate Flooring


Harris Tarkett     |     Mohawk     |     Tarkett

Buying Tips for Laminate Flooring

Why Buy Laminate Flooring?
If you have and active household, laminate will fit right in. It is designed to be durable and withstand a ton of foot traffic. It is highly resilient and will last for years. Laminate floors are very resistant to wear, fading and stains. Most are sold with a warranty to back that up.

Another benefit is the ease of installation. If you like to handle home projects on your own, laminate is a favorite among do-it-yourselfers. You can find glue-less installation options as well as self-locking laminate that can be installed on most subfloor types.

Laminate is a Cost-effective Substitute
Laminate is a master of disguise. It can look like almost any other style of flooring. Because it is made from less costly material, you can get expensive looks for a lot less money. With the latest breakthroughs in printing technology, you can find an extremely convincing laminate substitute for many different floor types.

Hardwood Flooring


BR-111     |     Century     |     Chelsea Plank Flooring     |     Columbia     |     Eterna     |     Harris Tarkett     |     IndusParquet     |     LM Flooring     |     Mercier     |     Mohawk     |     Mullican     |     Pennwood     |     Robbins     |     Somerset     |     WeCork

Buying Tips for Hardwood Flooring

Factory Finish vs. Custom Sand & Finish on Site
You should feel comfortable with either choice. However, factory finishing offers many nice advantages. Factory finished flooring is inspected for defects at the mill so you receive first choice every time. On-site finishing depends on the quality of the workmanship that day.

Factory finished flooring usually installs more quickly and without the dust and odors that are involved with on-site finishing. However, even though factory finished flooring comes in a variety of colors, on-site finishing allows for closer color match with existing woodwork or cabinets. 

Both factory finishes and on-site finishes are available in either high gloss or matte. Both types have exciting new finishes developed with space age technology. These finishes are not like grandma's old wood floors because they require no waxing. 

Engineered products install where no solid hardwood dares to go
Prior to the development of engineered hardwood flooring, hardwood products could not be installed on slab or in your basement without a special subfloor system. Now you can enjoy real hardwood flooring in those areas without all that fuss and expense. A special cross-ply construction eliminates the problem of expansion and contraction usually associated with solid hardwood.

Don't become overly concerned with thinner or thicker top wood layers associated with engineered products because it's the finish you are walking on. Generally speaking you won't need to re-sand and finish these products; just re-coat them unless you need to change the color. 

Special considerations when selecting hardwood flooring
Direct sunlight can affect the color of hardwood stains, therefore closing curtains or shades during peak periods will reduce damage. Area rugs left in place for extended periods of time may expose a shading difference once they are removed from the remainder of the floor.

Large pets with sharp toenails can also damage even the best finishes.

Ceramic & Porcelain


American Olean     |     Armstrong     |     Crossville Ceramics     |     Duraceramic     |     Interceramic     |     Laticrete     |     Laufen     |     Marazzi     |     Schlüter Systems

Buying Tips for Ceramic & Porcelain Tile

The correct subfloor structure is critical to performance
Ceramic tile, more than any other form of flooring, requires the proper subfloor system and setting materials. A double subfloor system with the total thickness of 1-1/4", over floor joists 16" on center is required. The top subfloor layer should be exterior grade plywood or an underlayment specifically designed for ceramic tile installation like cementous backerboard.

Special setting materials are available which will allow ceramic tile installations over existing floors that are solid and already meet the above requirements. Failure to provide a sturdy base can cause grout to crack and release or tile to crack. 

Although many ceramic tiles look the same, there are quality differences
The quality of raw materials, the firing process, and the sophistication of glazing applications that create realism will determine the quality of the finished product. These quality differences are often reflected in the price.

Selecting the right surface glaze is an important step when selecting floor tile
Floor tiles are rated for glaze wear and slip resistance, which are important factors to consider. Glaze ratings should exceed 3 for residential applications with the exception of bath areas that can use tiles rated 2. Tiles with a slip resistant rating of 0.5 or better should work well in most indoor residential applications.

Use caution when selecting tile for installations outdoors. Unglazed quarry tiles, tiles with heavily textured surfaces, or porcelain paver tiles, all with slip resistant ratings of 0.6 or greater are possibilities. They must also be frost resistant. 

Request the best in setting materials
New latex modified mortars and grouts provide better strength while also allowing greater flexibility.

Special Caution
Dropping objects on ceramic tile--particularly heavy ones--can chip even the best tiles.

Carpets & Rugs


Aladdin     |     Beaulieu     |     Kraus @work     |     Kraus Carpet Mills     |     Milliken     |     Milliken Carpet     |     Mohawk     |     Mohawk Commercial     |     Philadelphia     |     Queen     |     Shaw     |     Shaw Industries     |     Shaw Rugs     |     Shawmark     |     Stanton     |     TuffTex

Buying Tips for Carpet & Rugs

Don’t take the quality of your carpet cushion lightly
The performance of many carpets will hinge on the performance of the cushion. Spending a few extra dollars on cushion can mean extra years of performance for your carpet. Some carpet warranties also hinge on the grade of cushion you select. Carpet cushion affects the luxury feel underfoot, quietness, resilience, cleaning, insulation, and, ultimately, the life of your carpet. Crushing or flattening of your carpet fiber causes it to look ugly long before it’s useful wear life is over. Quality cushion will help resist this condition.

Don’t judge the quality by feel alone
Thick and luxurious carpet can fool you at times. Determine the performance you want and the conditions effecting your carpet. A tighter twisted fiber doesn’t feel as soft but it will generally give you better performance over the life of the carpet. A tightly twisted yarn will resist soiling, matting and crushing. When a yarn is not tightly twisted it may feel more luxurious but it will tend to crush and flatten out more quickly.

Read the labels
Generally speaking you can review the stain resistance, anti-static claims and wear warranties right on the back of the sample. You also will see the type of fiber ( nylon, polyester, polypropylene, etc.), the face weight, density, and twist.

There is no substitute for a knowledgeable sales person
As you can see there are a wide variety of issues to resolve in buying the best carpet for your needs. The performance and quality characteristics of carpet vary more widely than that of other flooring materials and a knowledgeable sales person will help you match up your performance needs.  

Click here to see TufTex

Click here to see all of Shaw Industries great products

Click here to see Aladdin


Save up to $100!

Click here and fill out the form and we'll email you a link to access your exclusive 10% off coupon good for up to $100 towards your new flooring purchase. The $100 coupon is valid for 90 days and may be used in conjunction with other offers.

Other Products


Cabot Stain     |     Muralo Paint     |     Old Village Paint Colours     |     Sikkens Wood Care Products

Paints and Stains


Cabot Stain

The Paints and Stains Stuff
Muralo Web Site


"We recently had Rich and his crew install new wood floors upstairs to match the floors Rich installed four years ago downstairs. Still have the same professional installers, great product and a very fair price. Jon and Eric were clean, polite, quick, but most importantly did a wonderful job installing. You have a customer for life! Thank You."

John & Tara - Upper Pottsgrove

"I recently purchased my second set of carpeting from Rich Ranieri's. I was very, very satisfied with the whole experience from the knowlegeable customer service, quality carpet selections, personable local installation and pricing lower that the national chain stores.

Over the twenty years that I have dealt with Rich's company, they have maintained a high level of customer satisfaction and quality workmanship.

I would recomment that anyone looking for new floor coverings visit Rich Ranieri's store for great value and a poitive experience.";

- Lynda Fagley

"We recently worked with Rich Ranieri and his team on 2 major projects in our home.

We found them to be very professional, cooperative and sensitive to our goals. They recommended specific products, which met our expectations and completed the projects in a timely manner.

We would recommend them to all future clients without hesitation.

It is important for those of us in the surrounding communities to support our local business people. They work and live in our community and in most cases support a variety of local organizations.

Thank you Rich and team for a job well done.";

- Jack & Margie Bucciaglia

"I heard about Rich Ranieri from a co-worker. When I walked in the store the staff were friendly, warm and real. First I had my kitchen and bathroom floors tiled with a new product which Rich expained to me in detail. He let me take home as many samples as I wanted to look at and never rushed me to make up my mind. The work was done at a time that was most convenient for me, and was done on time and professionally by a very nice, polite expert.

A few months later I had my entire house re-carpeted. Again, I was in the store often and each time I was greeted by name by Barb and Eric when Rich wasn't there. Rich and Barb spent a lot of time with me showing me different products and Rich even advised against a purchase he thought would cost more thatn was necessary. Even though it took me several months of coming in when I had time to make progress on the different color selections, I was never pushed or rushed and was always greeted warmly and by name. The estimates were on target and the process was again done quickly and professionally by people who also knew how to take care of all my big furniture, including a large piano.

After I paid my final bill, I got a call from Rich thanking me for my business and telling me how happy he was to have done business with a customer like me. He even offered a meal out for a referral. The carpet and tile make my house look brand new and I am extremely happy with the outcome. The entire process of working with Rich and everyone else I encountered was an extremely positive experience and no matter how busy they were I was always treated like the most important customer. Rich Ranieri's has been around and a sucess in the Pottstown area for years, and I am sure it is because of great customer experiences like mine that are why he will continue to be around for years to come.

I support and endorse this wonderful local business with my full support and will recommend them to anyone who needs anything Rich offers- what a great experience from start to finish!"

-Laurie Betts, MD

"Thank you for your time and effort. We are enjoying the new floor! Looking forward to working with you again the future."

- Judy Unger

"Through extensive home renovations over the past 5 years, we have purchased all of our paint, carpet and hardwood flooring from Rich Ranieri. Rich and his staff are honest and courteous, but most importantly, extremely knowledgeable about every product they offer. The paint we purchased was better than anything we bought anywhere else and we could not be happier with our carpet and flooring.It's hard to find more honest and exceptional service than from Rich Ranieri's. We highly recommend Rich Ranieri to anyone we meet doing home projects. Thanks again for everything!" Kelly E., Pottstown

"On Monday March 12th, your installers, Mike and Greg, came to do our new carpeting. They did a great job in all the rooms and the hallway. They were able to finish in one day. They were great guys, and it was a pleasure to have them in our home. We have had many people in to see the carpeting and have been singing your praises. We will enjoy it for a long time to come, and will always tell about your great service. Thank you so very much." Bill & Nancy B.

"We wish to express our most heartfelt thanks for your wonderful company. In a day and age when most businesses are always looking for the 'quick buck,' you have demonstrated to us that there are still businesses that live by their honest reputation. Your dedication and commitment to the products you sell represents the highest standard of excellence in customer satisfaction. No one could do more for their customers than you have done for us. It was your personal commitment, along with the commitment of your installers, and with the representatives of the Bostik company, that demonstrated a real concern to meet the needs of our parish. If you ever need a reference for any potential customers, please do not hesitate to include our Parish among the many very satisfied customers you have served. We will be only too happy to convey to anyone the magnificent customer service you have given us. Wishing you, and all your company God's richest and most choice blessings," Fr. David Mahaffey & the Parish of Holy Trinity Orthodox Church
"We are so thrilled with our new hardwood floors. I cannot thank you enough. My wife and I selected Rich over any other company because pricing and reputation. Your installer Jon was wonderful and did beautiful work. He showed up every morning when he said he would and worked a full day. We are so glad we selected your company and looking forward to having more work done thoughout the house. You have a customer for life. Thank you again for everything. Please use us as a reference."

---John N. Upper Pottsgrove

"My name is Joseph C Hanslits Jr., I have been a professional painter since 1978 and now retired. Recently I needed to do some painting in my home. Mr Ranieri suggested I use Muralo Paints. I did some research on the company and found out they have been in business for over 115 yrs and privately owned. They don't advertise much because they put a lot of money into research.

Long story short, Muralo is the Rolls Royce of paint. It costs a little more than the builder stores but it's worth every penny. With Ranieri's color matching computer I was able to paint my 400 sq ft bedroom with one gallon. I never have ever gotten this type of coverage from any other paint, and I have tried them all."

"I've known rich for over 17 years. He is a man of integrity and it shows in all of his team. Being from the contracting field, a large successful part of business is with referrals. The crew did a wonderful job on the recent carpet installation for my rental property. They've got my future business and I pass Rich's name on to other contractors who need remodeling and flooring done. It is a win/win.

Dennis Herne/Reading, Pa

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