State of the Industry
In the flooring world we are in a trend of easy to install flooring products, floating, locking, self- sticking. This has made us more of a DIY flooring industry. Products today are easier to install than they were 20 years ago. Products have been dummied up, taking more and more ability away from the flooring installer (more on this later). Labor rates have fallen and what good installers we have are either retiring or leaving the flooring industry for these reasons. For this reason, the industry is lacking good installers as very few people want to become flooring installers as it does require physical work and good hand techniques. Quantity over quality has become the normal. How much can I do so I can make some money today? Faster and faster in the builder and new construction market who break every rule in the book on environmental and subfloor conditions and hold every buddy else responsible but themselves.
Even though products have become easier to install, installers are not taking the time to learn about these products. Everything in the flooring industry has changed and continues to change. Locking systems change, adhesives have changed, but some installers will not change their ways or practices. I have done this for 30 years is what I hear. Things have changed dramatically in the flooring industry in the last 30 years. It amazes me how many installers do not allow expansion on floating vinyl and laminate floors. They have not quite realized it only takes one tight spot in an installation for the entire floor to fail. Just because the builder or homeowner wants to put the skinniest and cheapest thin profile shoe molding on, it doesn’t make things right. If a product requires 1/2′′ expansion, do it. Fiberglass floors cannot be perimeter bonded. But yet every week I get at least one call on either can I perimeter bond this fiberglass floor or my fiberglass floor has failed because it was perimeter bonded. Manufacturers just don’t dream up these requirements, they test their products to the point of failure to set their guidelines. Today, there is more information available at your fingertips than there ever was and very few people use it. Every manufacture has a website with product information and down- loadable installation instructions. Some manufacturers have Apps with all the information. It is all there, right at your fingertips. Let’s not be in a race to the bottom. Quality still is important. Remember, the most critical part of the sale is THE FINISHED PRODUCT. As you know, the customer has changed too!
I would like to remember one of my readers whom recently passed away, Albert “Bert” LeCates. Bert was an advocate in becoming an expert and knowing the flooring industry in and out as he embraced newer technology but still had an old school knowledge of the industry. Bert was a true professional and will be dearly missed.
Armstrong will be introducing a new LVT line, Vivero. Vivero comes in Good/Better /Best. All categories (Good /Better /Best) come in a Glue Down and Locking format.
Armstrong’s new URETHANE COATING with DIAMOND 10TM TECHNOLOGY Diamonds are nature’s hardest substance.
New Vivero flooring is made with patent-pending Diamond 10 Technology, Armstrong’s exclusive manufacturing process that includes real diamonds.
Why Vivero Flooring with Diamond 10 Technology*
- More scratch resistance than other competitive luxury flooring products 100% waterproof
- Resists spills, dirt, scuffs, and staining
- Effortless cleaning
The Diamond 10Technology comes on Vivero Better and Best.
Bostik to launch new range of surface preparation materials
“Never before have we introduced 12 products at the beginning of the year!” exclaimed Eric Kurtz, Market Manager – Hardwood & Resilient Flooring Systems of Bostik’s Consumer and Construction Business Unit. “This is a monumental product launch program for Bostik in the Americas region. This is just another example of Bostik’s total commitment to the industry, and our increased focus on the commercial building sector
Timeless Luxury Vinyl Tile Collection: Enduring Luxury Planks and Tile http://www.congoleum.com/products/?cq=3
Let Timeless take your personal style to new heights with practical and elegant designer wood plank and tile floors that integrate seamlessly into your life. By offering an impressive array of one-of-a-kind colors and textures you can create a lasting foundation for your home or business.
Structure: Quiet, dependable and tough. 3mm thick construction with a 20 mil urethane wearlayer. Available in 9′′ x 48′′/7.25′′ x 48′′/6′′ x 48′′ planks or 18′′x 36′′/18′′ x 18′′ tile. The 45° collection can be installed as a herringbone pattern.
Impact: 2.5mm construction with a 12 mil urethane wearlayer. Exotic wood looks in a glue-down and format; available in 7.25′′ x 48′′ and 6′′ x 48′′ planks. Impact SmartLock: Exotic wood looks in a Clic format with no adhesive required; available in 7.25′′ x 48′′ and 6′′ x 48′′ planks.
Endurance: Enhanced reality wood looks in a glue-down format. 2mm construction with a 8 mil urethane wearlayer. available in 6′′ x 36′′ planks. Endurance SmartLink: A DIYers dream-product! 3mm thick construction with a 5 mil urethane wearlayer. Enhanced reality wood looks in an innovative waterproof tape system format that requires no adhesive; available in 6′′ x 36′′ planks.
DriTac Eco-5700 StrongBond is a contractor preferred; zero VOC, zero solvent pressure sensitive resilient flooring adhesive made for the interior installation of Luxury Vinyl Tile/Plank, Fiberglass Backed Sheet Vinyl, Carpet Tile and Cork/Rubber/Foam Underlayments over approved substrates. This adhesive can be roller or trowel applied, has very low odor and is formulated for an aggressive bond with high moisture resistance (up to 8-lbs CC/90% RH). DriTac Eco-5700 provides a permanent (wet-set) or releasable (dry-set) pressure sensitive adhesive bond.
Offering high initial tack and excellent shear strength, DriTac Eco-5700 StrongBond is extremely easy to spread and clean up. This adhesive has been independently tested and certified by the Carpet and Rug Institute’s (CRI) Green Label Plus Program for Indoor Air Quality (IAQ)! Manufactured in the USA, DriTac Eco-5700 StrongBond is available in 1 and 4-gallon plastic pails. http://www.dritac.com/products5700.php
Eco-5900 MegaBond is a premium-grade, “green” pressure sensitive resilient flooring adhesive that has been specially formulated to help minimize vinyl plank shrinkage. It is a high moisture resistant adhesive (up to 8-lbs CC/90% RH), providing maximum bond strength and the highest caliber tack and peel strength in the industry. This high-tech flooring adhesive is designed for the interior installation of luxury vinyl tile, luxury vinyl plank, vinyl sheet goods (heterogeneous /homogeneous), fib
erglass backed sheet vinyl, carpet tile, rubber flooring, cork tile and cork/rubber/foam underlayments. http://www.dritac.com/products5900.php
Providing industry leading strength, DriTac Eco-5900 MegaBond is extremely easy to spread and clean up. This adhesive has been independently tested and certified by the Carpet and Rug Institute’s (CRI) Green Label Plus Program for Indoor Air Quality (IAQ)! Manufactured in the USA, DriTac Eco-5900 MegaBond is available in 1 and 4-gallon plastic pails.
DriTac 7900 Super Grab is a premium grade urethane adhesive developed for installing long and wide plank hardwood flooring. Super Grab’s advanced formula provides installers with excellent green grab and an option for controlling high levels of concrete moisture vapor emissions (up to 12lbs. CC/85% RH). This innovative adhesive can be used as an adhesive only, or as a 3-In-1 moisture control urethane wood flooring adhesive system with crack suppressant capabilities. DriTac 7900 is used to install multi-ply engineered plank, solid wood plank, bamboo flooring and more.
DriTac Flooring Products, LLC is celebrating 60 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market. DriTac is committed to manufacturing environmentally friendly products for the flooring industry with a comprehensive line of premium “green” zero VOC and zero solvent adhesives and installation products that help contribute points towards LEED certification.
Harris is excited to bring to market a true hybrid product with the introduction of our new Harris Luxury Vinyl Cork Flooring Program! Luxury Vinyl Cork (LVC) is constructed with two Luxury Vinyl Tiles (top and bottom) with a waterproof natural cork core. All the benefits of vinyl AND all the benefits of cork rolled into one! http://www.harriscork.com/luxury-vinyl-cork-collection/
Remarkably realistic wood appearance with all the benefits of vinyl and natural cork in
an engineered plank floating floor. The LVC is a 6mm (nominal 1⁄4′′) Thick X 5-11/16” Width x 481⁄4′′ Length Planks with a 21 mil wearlayer, suitable for commercial use. Durable and water resistant. Excellent for use in any room of the home including high traffic areas and wet areas such as full bath- rooms. Features a quick assembly PRESS-FIT Glueless Locking System for easy floating floor installation. No cushioning underlayment required. May also be directly glued down to the subfloor.
New Harris Cork Wall Tiles http://www.harriscork.com/wall-tiles-collection/
Add dramatic natural cork texture to walls to create visual interest. Excellent for use on any dry, level, flat wall surface in any room of the home. Use our wall tiles to create a unique look, calming to bold and dramatic. Cork’s natural shade and surface irregularities enhance the organic appeal of this wall covering.
Award Winning New Introduction from the #1 laminate brand in the business. Envique by Quick-Step, a Haines exclusive!
- Enhanced Moisture Resistance Story from the most moisture resistant laminate in the industry. 24 hour spill protection warranty
- New innovative unmatched surface textures…feel it! GenuEdge beveled edges and ends that match surface décor and “roll over” the edge for a truly authentic hardwood look.
- 12 mm platform consumers want with the texture you never thought was possible on a laminate floor. Planks are 71⁄2′′ Wide x 54-11/32′′ Long
- AC4 wear rating. Limited lifetime residential warranty, 5 year light to medium commercial warranty
- NALFA® & FloorScore® Certified